Levi's did a Halloween activation at the event of Mokum in Amsterdam. I shot the pictures of the beautifully dressed up people partying and the dj's. The dj's were all wearing customized jackets of Levi's. We gave the partyers a customized Levi's shirt with a blood stain in the logo.
The job for me as a photographer was not only to capture great images and images of the party but also to get people excited about the shirts, to wear them, dance and have fun. I loved this job as I love Levi's, love photographing energetic events with great costumes and styling and I got to be very social with the people visiting the event. I even went in to styling and got my own scary costume and Levi's outfit.
The pictures went online on this campaign website: http://levismokumhalloween.nl/levismokumhalloween